K-Palette New Product Launch

Alice in the Wonderland New Product Launch
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Description
K-Palette Cosmetic offers an array of functional products that specialized in long-lasting makeup. A special edition of eyeliner packaging with a classic character "Alice in the Wonderland" has been launched in first quarter of 2016.  
Tasks

MTR Outdoor Advertisement

  • launched at over 40 MTR stations in June 2016, that including design and media placement

IMG_0403 (1)

“Alice in the Wonderland” Afternoon Tea Set

  • collaborated with Novotel Hong Kong Nathan Road Kowloon in August 2016

afternoon tea set_1

Media Coverage and Blogger Pitching

  • CosmoGirl webpage on 5 August 2016

Screen Shot 2016-08-08 at 10.56.06 am

  • On.cc on 9 August 2016

Screen Shot 2016-08-09 at 4.25.30 pm

 

 

Quote

“It’s a great idea to align our products with a themed afternoon tea set by partnering with renowned hotel”

Info